inspiring good
Natural skin + hair care with inspiring lessons for little ones.
one-step hair wonder
the battle of the brush stops here
safer choice for families
free of parabens, phthalates, synthetic dyes and more
Featured Products
Free of harmful ingredients + full of charm
Our products are made with love & naturally derived to ensure only the best for your little one.
What people are saying
"I love the body wash! My daughter gets so excited when she hears the faucet running and sees me grab the blue bottle. She knows it’s bath time. It’s a special time of day for us that I look forward to. My daughter has eczema and your products help to keep her flare-ups under control. I feel happy I found your sweet brand and relieved knowing it’s gentle on my sweet girl’s sensitive skin."
- Heather
"Our family LOVES Be Good products because they work, they are delightful to use due to the smell and feel, and they come with a powerful message. I love the characters and message on each product because they enable us to have great conversations with our kids, they support what we are teaching them, and they see the words and are reminded each day in the shower/bath."
- Melissa
"My son has eczema and all of the gentle and intensely moisturizing lotions my doctor recommends tend to be really sticky and take time to dry so it gets everywhere. I'm so excited to have found this lotion that is very moisturizing, but light and melts into the skin quickly!"
- Jess
"This is the only product I LOVE for my daughter. I can immediately comb/brush her hair after a bath and have no trouble with knots or tangles. Best product!!!! Especially for kids!!!"
- Kristen W.